This article was originally published by GuruFocus on April 28, 2014.
By Sarfaraz A. Khan. Research assistant: Gohar Yousuf
The decline in the consumption of carbonated drinks has stalled the growth of the biggest player in the industry, The Coca Cola Company (KO).
A report by Beverage Digest has shown that the future might be even more difficult due to the accelerated decline in the consumption of carbonated drinks. Last year, the sales volume of carbonated drinks in the U.S. fell 3%, as opposed to a drop of 1.2% in the prior year.
