This article was originally published by TheStreet on May 30, 2014.
By Sarfaraz A. Khan. Research Asst. Gohar Yousuf
NEW YORK (TheStreet) - Skechers (SKX) is on a roll after badly tarnishing its reputation two years ago.
No, it wasn't for having Kim Kardashian as a spokeswoman, but close -- it was for falsely advertising its "toning" shoes would help people lose weight and strengthen an assortment of muscles.
The sneaker company wound up paying millions in a class-action settlement. That was the same year, 2012, when its Super Bowl commercial had to be pulled after protesters said it promoted inhumane dog racing. The company denied that charge.
Well, time marches on and all is apparently forgiven. An endorsement from the Boston Marathon winner can go a long way in improving the company's image.
No, it wasn't for having Kim Kardashian as a spokeswoman, but close -- it was for falsely advertising its "toning" shoes would help people lose weight and strengthen an assortment of muscles.
The sneaker company wound up paying millions in a class-action settlement. That was the same year, 2012, when its Super Bowl commercial had to be pulled after protesters said it promoted inhumane dog racing. The company denied that charge.
Well, time marches on and all is apparently forgiven. An endorsement from the Boston Marathon winner can go a long way in improving the company's image.
