Yahoo! Inc. (NASDAQ:YHOO) has appointed Ms. Marissa Mayer as
its new CEO. This would be the company’s third
CEO appointment within a span of 12 months. Just two months ago, Mr. Scott Thompson was
forced to resign after it was found that his computer degree mentioned in his
CV wasn’t original.
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The
company has been facing tough
competition from Google Inc (NASDAQ:GOOG) and Facebook Inc (NASDAQ:FB). Yahoo News has been the only
positively performing aspect of the business while its other products such as
the search engine and email aren’t performing that well.
Ms.
Mayer has become one of the very few women at the top of the technology
industry. Commenting on her appointment, she said that she was “honored and
delighted” and that she "look(s) forward to working with the company's
dedicated employees to bring innovative products, content, and personalized
experiences to users and advertisers all around the world,"
Considering
the current shape that Yahoo is in, some analyst were surprised that Ms. Mayer, one of the leading women in the industry,
accepted the role. She is often regarded as the brains behind Google’s homepage, Google Earth, Google Maps and its
highly innovative ‘street view’.
Mr. Ross Levinsohn,
who had served as in interim CEO after Mr. Thompson quit, was expected to take the role of the chief
executive. S&P’s Scott Kessler told Reuters that "A lot of people did
not believe that Yahoo could get someone of the caliber of a Marissa Mayer to
become the CEO at this stage,"
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Relevant
Links
Google's
Mayer Takes Over as Yahoo Chief [Wall Street Journal]
.
