Thursday, January 16, 2014

Google’s Move Will Spark a New Price War

Google (GOOG) has ramped up the competition in cloud computing through the announcement of the general availability of Compute Engine. Google’s Compute Engine was initially launched about one and a half years ago but it was only available to some of its clients. With this push with cloud computing, Google seems intent on drawing large corporate customers as it aims to broaden its revenue base in the long run. Through its powerful brand, aggressive pricing and attractive features, Google believes that it will be able to emerge as a new major player in this market.

Google, however, has a long way to go before it becomes a real threat to the total dominance of Amazon (AMZN). The Compute Engine comes with agreement of performance, which guarantees that through this, the high volume workload will continue working 99.95% of the time, which is significantly above what is generally considered as the industry standard. In addition to that, the company has also cut the prices of its most popular Standard Instances, where clients can use Google’s computing power, by 10% in all regions. Moreover, the prices for Persistence Disks service have also been reduced by a massive 60% per gigabyte.

Besides the price cuts, Google has also added some new features to lure customers such as …. read full article at GuruFocus